whipped this up after our amazing Open House at Tokyo Hacker Space. Feel free to share:
Archive for the ‘Facebook’ CategoryI’m very grateful to tech entrepreneur/mover and shaker Ed Dunn, founder of the phrase-based search engine Fooky who came on a fact-finding trip to Tokyo, got in touch with folks via Facebook and came down to Tokyo Hacker Space to talk about tech, life in Tokyo and beyond. You can see the first part of our conversation below. Head to his blog, Dream and Hustle, for parts 2 & 3.
Media Tectonics Seminar, Oct. 26, 2009 The rise of new media is rocking the ground beneath us, affecting the bottom line of industries like publishing, journalism, film, advertising and public relations, not to mention numerous major brands. That’s why Media Tectonics—a soon-to-be-launched subsidiary of 4M Associates—is presenting a series of workshops on publishing, social media and online technologies designed to: • reveal the best ways to navigate the new landscape and save you time; Tectonics is from the Greek “to build.” Media Tectonics is committed to helping you build both a successful career and multiple sources of income with the words you use. Stay ahead of the learning curve and get prepared for what’s coming next! Our two tasty “Combination Plate” programs for October 26 are: Plate 1 Using Facebook, Twitter and Social Media to Drive Your Publishing Projects Writer, community organizer and serial restaurateur Lauren Shannon will show you how to promote yourself and your projects online using Facebook, Twitter, Meetup.com and other forms of social media. Lauren loves new media and the Internet, and has launched several vibrant new communities online. One of those communities, The Tokyo Writer’s Salon, now boasts over 250 poets, fiction writers, essayists, bloggers and screenwriters. Lauren wants to make this session interactive, so come bearing questions. More about Lauren: Lauren’s day job is running To the Moon and Back, a small Tokyo-based restaurant and catering company, as well as the new Kimono Wine Bar in Nishi-Azabu. Along with her passion for fabulous food and wine, Lauren loves to write. She regularly contributes feature pieces and columns to various magazines in Japan, published a book in 2007 called The Inside Guide to Harry Potter, and also collaborated with a team of writers on the latest edition of The Culture Series Survival Guide in Japan. She’ll be speaking at the Third Annual Japan Writers Conference in Kyoto http://www.japanwritersconference.org/index.htm earlier in the month. Plate 2 Rich New Media—Doing It Yourself and Doing It Right Writing and publishing online using podcasting and other rich media that incorporate audio and video is becoming a lot easier—and utterly essential to snaring people’s attention. Terri MacMillan of Modern Media Japan knows how to do it. Terri and MMJ produce, distribute and promote targeted, syndicated audio and video programs via the Internet for subscribers of iTunes and similar services. MMJ also produces standalone shows for websites, presentations, trade shows, and anywhere people or companies need to tell their stories. Terri will lay out the cool tools, tricks and tips you need to know to integrate online audio and video elements into your business, projects, publishing and promotions. More about Terri: Terri was born in Harlem, New York, where she attended the High School of Music and Art as a voice major. She later spent ten years managing business affairs for CBS Records International, was director of administration for Prince’s Paisley Park Music for another two, and then director of sales for Kampo Cultural Center. Terri moved to Japan to co-manage Pizzicato Five. She handled the group’s international career, including signing them to Matador Records and getting their music into commercials and films outside of Japan. Terri has also worked with artists such as Laurie Anderson, Boom Boom Satellites, Asian Kung-fu Generation, Hisaishi Joe, GAO, Feed (produced by Lenny Kaye), and Kayoko. ——————————————————————————– Date: Monday, October 26, 2009 Time: 6:30 p.m. – Venue opens; light meal catering by Fujimamas; 7 p.m. – Workshops begin; 9 p.m. – Venue closes Cost: JPY4,000 prepaid; JPY5,000 at the door Location: Minami-Aoyama Meeting Room ——————————————————————————— Cindy Mullins and Doug Jackson Tel: +81-3-5464-0644
I noticed that I’m following 957 people and 735 are following me. Intuitively, I think it’s a good idea for me to be following about as many folks are following me. So, I’m going to cut back on the following for a bit, focus on #follow fridays to make sure I’m sharing all these good Twitterers (Tweeters?) with other people, and put some of that energy into the MMJ site and Facebook. It’s funny how much of this social media process is intuitive. I don’t trust the ‘Surefire ways to get thousands of followers’ posts and tweets and notices – that’s not the right way to handle this tool, for me at least. Thinking about it more: I’m not sure I want thousands of followers, unless it seems as if I’m giving them something concrete, that I’m able to actually share information that they need, or ignite new ideas, or connect with other cool people. I don’t expect to know them all, but at least I want to feel that they’re getting something out of following me: if not, they shouldn’t. Another thing I’ve noticed is that I tweet most often, and most easily, about progressive politics in America. I’m trying to balance that as well, with new media-oriented and journalism-oriented posts. I live in the new mediasphere all the time, so it feels a little harder to disconnect enough to discuss it, whereas I’m just removed enough from the States to be able to step back and post on politics. Since I’m passionate about both, this won’t be hard to remedy. Metanalysis: I’m finding that for me, working with Twitter is a matter of ’sculpting the streams’. My social media homes actually have a shape in my mind, and I can feel it when things are out of balance. How about you? (also posted on the Modern Media Japan Facebook Page: if you’d like to, you can become a Facebook fan of Modern Media Japan using the actual widget on the right. Thanks!)
Okay, well, it was pretty easy: the only issue was in changing the width to match my right sidebar. Steps in the process1. Planning(Please note: you need to be an Administrator of your Facebook Page to put a Fan Box Widget on your own website.> Where do you want the widget to go on your site? I use a self-hosted Wordpress blog as a simple Content Management System (CMS). So, whatever I do has to be compatible with Wordpress- you’ll need to plan with your site platform in mind. More info you need to know:
The widget can fit in a space as small as 200 x 64 (just the button) or offer a richer experience including recent posts and other fans at a full 600 x 544 pixels (width adjustable from 200 – 600 pixels). Check the space on your site that you want to use for the widget to see what width makes sense. If you’re a Firefox user, I recommend the MeasureIt Add-on, which you can use to measure elements on the web: MeasureIt. This’ll come in handy when you design the Fan Box Widget to fit your site. Part of what I’ve learned from one of my most important social media mentors-from-afar, Chris Brogan www.chrisbrogan.com is that placement matters when it comes to sidebar content. If you go to his site, he has his most important communications tools at the top of his sidebars. I like that, and gave some thought to my most active communication tools, so that folks who come to the site will see them first. High eye prioritiesSo, in my case: The site RSS Feed is next: I’m a bit burned out by Feedburner at the moment: my feed is behaving strangely. But, it does exist, and I’m sure I’ll be able to fix it with some digging in: I’ve scheduled a couple of hours to work on that. Since RSS is an important way to help my readers manage their own information, I’ll fix it asap. Media Journal Email Newsletter Subscription Link is next: I’m writing the first one now – set to launch in early September. It’ll be a pretty comprehensive once-a-month release with New Media tips, concepts, ideas, troubleshooting, and links I like, plus events. A way for readers to get the perspective of someone who is in cautiously delighted love with new media and experimenting all the time…so, pros and cons, plus the resources I use to learn. Of course, I’d like to publish more often: once a week is ideal. But, I am learning my limitations: I’m doing everything for the site on my own, including the Wordpress planning, design and hacking and now, building relationships in a more deliberate fashion, as if I were my own customer. Plus, the writing. I love doing all of it, but it all takes time. So, it’s better to save up lots of good information and publish regularly, but infrequently, at least for now. Where was I…oh, right. So, I have the Events widget next: I wanted to make sure it was easy to see events ‘above the fold’ so to speak, so even people with netbooks would know at first glance that a workshop is coming up. Facebook Fan Box Widget: Tada! you can see my picture and the Facebook branding. I think that, for people who are fans of Facebook, it feels comfortable and familiar, even on an unfamiliar site. So there’s a chance it will pique their curiosity, and they’ll scroll down a bit to see that, yes, Modern Media Japan does have fans (thank you fans:-)! A friend of mine insists that, unless you can show thousands of subscribers/fans/members right off the bat, it’s best not to openly publish that kind of metric. I’m not comfortable with that way of thinking, actually. And I’m also not comfortable with begging for fans. I suffer from a little bit of ‘build it and they will come’ mentality when it comes to marketing my own company, writing, etc. So, Facebook offers a good middle-ground for someone like me: I can easily ask people to be fans without being annoying, as it’s part of the site culture. And, I can use the widget to show what I believe is the key to any new media/social media/any media effort: the trend. If the trend goes up, even incrementally, then I’m growing the community of people who are interested in what we offer. If the trend goes down, I need to look at that as well. So, yesterday, I gained 3 fans, and I’m delighted! 2. ProductionFacebook has their own instructions, which I’ve pulled bits from to create this Note: Step-by-Stepa. You’ll need to generate Fan Box code to drop into a Text widget or page on your site. Size problems? Look for this bit of code and modify the width or font-size or padding so that the widget fits the space the way you like (within its own limitations):
Okay, I think that does it for now. Let me know in the comments if you have any questions, and I’ll try to help. best, |
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