Here’s what Kent asked to help prepare for an upcoming presentation to major corporate ‘C’ level folks:

…what would you say (or do) to this audience that would hasten the future of small media? What big idea would you posit to get these very high level people to open up their checkbooks and start spending more in this space? How do you convince them it窶冱 not a fad?…

I think it’s awesome that Kent opened up the conversation: and the responses are all worth reading and thinking about.

Here’s my response:

that the rules of communication have changed: there are so many messages that even the most wired people have to walk away - when people walk away, don’t you want them to be carrying ‘you’ in their minds? don’t you want them to feel related? don’t you want them to sense that your product/service/message is a missing part of their life? don’t you want them to trust you?

thanks for the post and the comments - all great food for thought.

How would you answer the question? Please do head on over to Kent’s post and let him know.

and actually, the existence of this whole exchange is a symbol of the way things have changed. What I think remains the same is that it all starts with a story…

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